Kleppner's advertising procedure
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1988
|
| Edition: | 10th ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: |
| Physical Description: | xv, 686 p. 27 cm |
|---|---|
| ISBN: | 0135164516 |