Kleppner's advertising procedure
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1988
|
| Edition: | 10th ed. ; |
| Series: | The Prentice Hall series in marketing
|
| Subjects: |
| Item Description: | Rev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986 |
|---|---|
| Physical Description: | xv, 686 p. ; 27 cm. |
| Bibliography: | Includes index |
| ISBN: | 0135164516 |