APA (7th ed.) Citation

Kleppner, O. ., Lane, W. R. ., Russell, T. ., & Verrill, G. (1988). Kleppner's advertising procedure (10th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kleppner, Otto , W. Ronald Lane, Thomas Russell, and Glenn Verrill. Kleppner's Advertising Procedure. 10th ed. Englewood Cliffs, NJ: Prentice-Hall, 1988.

MLA (9th ed.) Citation

Kleppner, Otto , et al. Kleppner's Advertising Procedure. 10th ed. Prentice-Hall, 1988.