APA (7th ed.) Citation

Caples, J. (1974). Tested advertising methods (4th ed., rev. and enlarged.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Caples, John. Tested Advertising Methods. 4th ed., rev. and enlarged. Englewood Cliffs, NJ: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Caples, John. Tested Advertising Methods. 4th ed., rev. and enlarged. Prentice-Hall, 1974.