Essentials of advertising

Bibliographic Details
Main Author: Kaufman, Louis , 1922- (Author)
Format: Book
Published: New York : Harcourt Brace Jovanovich , c1980
Subjects:

MARC

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100 0 |a Kaufman, Louis ,   |d 1922- ,   |e author 
245 1 0 |a Essentials of advertising   |c Louis Kaufman 
260 2 |a New York :   |b Harcourt Brace Jovanovich ,   |c c1980 
300 |a xiv, 575 p., [1] leaf of plates :   |b ill. ;   |c 25 cm. 
650 0 |a Advertising   |z United States 
650 0 |a Advertising   |z United States   |v Case studies 
999 |a 1000013644   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus