Basic advertising

Bibliographic Details
Main Authors: Jugenheimer, Donald W. (Author), White, Gordon E. (Author)
Format: Book
Published: Columbus, Ohio : Grid Publishing , c1980
Series:Grid series in advertising and journalism
Subjects:
Description
Physical Description:xv, 485 p., [4] leaves of plates : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0882441817