APA (7th ed.) Citation

Jugenheimer, D. W., & White, G. E. (1980). Basic advertising. Grid Publishing.

Chicago Style (17th ed.) Citation

Jugenheimer, Donald W., and Gordon E. White. Basic Advertising. Columbus, Ohio: Grid Publishing, 1980.

MLA (9th ed.) Citation

Jugenheimer, Donald W., and Gordon E. White. Basic Advertising. Grid Publishing, 1980.