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00000cam a2200000 7i4500 |
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20201224.0 |
| 008 |
030617s1990 |
| 020 |
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|z 0256098697
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| 090 |
0 |
0 |
|a HF5823
|b .B387 1990
|
| 100 |
0 |
|
|a Belch, George E. [
|q (George Edward)] ,
|d 1951- ,
|e author
|
| 245 |
1 |
0 |
|a Introduction to advertising and promotion management
|c George E. Belch, Michael A. Belch
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c c1990
|
| 300 |
|
|
|a xxix, 770 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
1 |
|
|a Belch, Michael A. ,
|e author
|
| 999 |
|
|
|a 1000013667
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|