Introduction to advertising and promotion management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
c1990
|
| Subjects: |
| Physical Description: | xxix, 770 p. : ill. (some col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |