APA (7th ed.) Citation

Rotzoll, K. B., Haefner, J. E., & Sandage, C. H. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western.

Chicago Style (17th ed.) Citation

Rotzoll, Kim B., James E. Haefner, and C. H. Sandage. Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati, Ohio: South-Western, 1986.

MLA (9th ed.) Citation

Rotzoll, Kim B., et al. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western, 1986.