Creative advertising : theory and practice

Bibliographic Details
Main Author: Moriarty, Sandra E. [ (Sandra Ernst)] (Author)
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall , c1986
Subjects:

MARC

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090 0 0 |a HF5821   |b .M62 
100 0 |a Moriarty, Sandra E. [  |q (Sandra Ernst)] ,   |e author 
245 0 1 |a Creative advertising :   |b theory and practice   |c Sandra E. Moriarty 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1986 
300 |a ix, 372 p. : :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographies and index 
650 0 |a Advertising 
920 0 0 |a 941106 
999 |a 1000013646   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000013648   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus