Creative advertising : theory and practice
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1986
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| Subjects: |
| Physical Description: | ix, 372 p. : : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0131889478 |