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00000cam a2200000 7i4500 |
| 001 |
0000043390 |
| 005 |
20030617.0 |
| 008 |
950604s1986 nyua b 00110 eng |
| 020 |
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|a 0195037022
|
| 050 |
0 |
0 |
|a HF5821
|b .L58 1986
|
| 090 |
0 |
0 |
|a HF5821
|b .L58
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| 100 |
0 |
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|a Lodish, Leonard M. ,
|e author
|
| 245 |
0 |
1 |
|a The advertising and promotion challenge :
|b vaguely right or precisely wrong?
|c Leonard M. Lodish
|
| 260 |
2 |
|
|a New York :
|b Oxford University Press, ,
|c 1986
|
| 300 |
|
|
|a xiii, 188 p. : :
|b ill. ; ;
|c 22 cm.
|
| 440 |
0 |
0 |
|a Wharton executive library
|
| 504 |
|
|
|a Includes bibliographies and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Sales promotion
|
| 920 |
0 |
0 |
|a 941106
|
| 999 |
|
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|a 1000013645
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|