The advertising and promotion challenge : vaguely right or precisely wrong?
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Oxford University Press, ,
1986
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| Series: | Wharton executive library
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| Subjects: |
| Physical Description: | xiii, 188 p. : : ill. ; ; 22 cm. |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0195037022 |