Advertising : principles and management cases

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Advertising : principles and management cases

Bibliographic Details
Main Authors:	Dirksen, Charles J. (Author), Kroeger, Arthur , 1908-1998 (Author), Nicosia, Francesco M. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1983
Edition:	6th ed
Subjects:	Advertising Advertising > Case studies

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