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00000cam a2200000 7i4500 |
| 001 |
0000043389 |
| 005 |
20171127.0 |
| 008 |
030617s1983 |
| 020 |
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|a 0256026467
|
| 090 |
0 |
0 |
|a HF5821
|b .D5
|
| 100 |
0 |
|
|a Dirksen, Charles J. ,
|e author
|
| 245 |
1 |
0 |
|a Advertising :
|b principles and management cases
|c Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
|
| 250 |
|
|
|a 6th ed
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1983
|
| 300 |
|
|
|a xiv, 622 p., [4] p. of plates :
|b ill. (some col.) ;
|c 25 cm.
|
| 500 |
|
|
|a Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising
|v Case studies
|
| 700 |
1 |
|
|a Kroeger, Arthur ,
|d 1908-1998 ,
|e author
|
| 700 |
1 |
|
|a Nicosia, Francesco M. ,
|e author
|
| 999 |
|
|
|a 1000013635
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|