Advertising : principles and management cases
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1983
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| Edition: | 6th ed |
| Subjects: |
| Item Description: | Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977 |
|---|---|
| Physical Description: | xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm. |
| Bibliography: | Includes index |
| ISBN: | 0256026467 |