APA (7th ed.) Citation

Dirksen, C. J., Kroeger, A. ., & Nicosia, F. M. (1983). Advertising: Principles and management cases (6th ed.). Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., Arthur Kroeger, and Francesco M. Nicosia. Advertising: Principles and Management Cases. 6th ed. Homewood, Ill.: Irwin, 1983.

MLA (9th ed.) Citation

Dirksen, Charles J., et al. Advertising: Principles and Management Cases. 6th ed. Irwin, 1983.