APA (7th ed.) Citation

Bolen, W. H. (1984). Advertising (2nd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Bolen, William H. Advertising. 2nd ed. New York: John Wiley, 1984.

MLA (9th ed.) Citation

Bolen, William H. Advertising. 2nd ed. John Wiley, 1984.