International marketing strategy analysis, development and implementation

Bibliographic Details
Main Authors: Doole, Isobel 1954- (Author), Lowe, Robin 1945- (Author)
Format: Book
Published: London Thomson Learning c2001
Edition:3rd ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000043216
008 030612s2001
020 |a 1861527721 
090 0 0 |a HF1416  |b .D66 2001 
100 0 |a Doole, Isobel  |d 1954-  |e author 
245 1 0 |a International marketing strategy  |b analysis, development and implementation  |c Isobel Doole and Robin Lowe 
250 |a 3rd ed 
260 2 |a London  |b Thomson Learning  |c c2001 
300 |a xvi, 453 p.  |b ill.  |c 27 cm 
650 0 |a Export marketing  |x Management 
650 0 |a Export marketing  |x Management  |v Case studies 
700 1 |a Lowe, Robin  |d 1945-  |e author 
999 |a 1000095253  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus