Developing business strategies

Bibliographic Details
Main Author: Aaker, David A. (Author)
Format: Book
Published: New York : John Wiley , c2001
Edition:6th ed
Subjects:

MARC

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100 0 |a Aaker, David A. ,   |e author 
245 1 0 |a Developing business strategies   |c David A. Aaker 
250 |a 6th ed 
260 2 |a New York :   |b John Wiley ,   |c c2001 
300 |a xiv, 338 p. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
650 0 |a Strategic planning 
999 |a 1000095230   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus