Developing business strategies

Bibliographic Details
Main Author:	Aaker, David A. (Author)
Format:	Book
Published:	New York John Wiley c2001
Edition:	6th ed
Subjects:	Marketing > Management Strategic planning

MARC


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090	0	0	\|a HD30.28 \|b .A23 2001
100	0		\|a Aaker, David A. \|e author
245	1	0	\|a Developing business strategies \|c David A. Aaker
250			\|a 6th ed
260	2		\|a New York \|b John Wiley \|c c2001
300			\|a xiv, 338 p. \|c 24 cm
650		0	\|a Marketing \|x Management
650		0	\|a Strategic planning
999			\|a 1000095230 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus