Marketing communication : principles and practice

QR Code

Marketing communication : principles and practice

Bibliographic Details
Main Author:	Varey, Richard J. , 1955- (Author)
Format:	Book
Published:	London : Routledge , 2002
Subjects:	Communication in marketing

Similar Items

Marketing communications
by: Egan, John , 1952-
Published: (2007)

Marketing communications
by: Anderson, Patricia M. , 1931-, et al.
Published: (1986)

Marketing communications
by: Coulson-Thomas, Colin
Published: (1983)

Marketing communication : new approaches, technologies, and styles
by: Kimmel, Allan J.
Published: (2009)

Marketing communication and promotion : text and cases
by: Nickels, William G.
Published: (1984)

Marketing communications : a European perspective
by: Pelsmacker, Patrick de, et al.
Published: (2004)

Essentials of marketing communications
by: Fill, Chris
Published: (2011)

Strategic marketing communications : a ways to build and integrate communications
by: Smith, Paul, et al.
Published: (1999)

Creating effective marketing communications
by: Yadin, Daniel L.
Published: (1994)

Creative marketing communications : a guide to planning, skills and techniques
by: Yadin, Daniel L.
Published: (1998)

Principles of integrated marketing communications an evidence-based approach
Published: (2021)

Marketing communications contexts, strategies and applications
by: Fill, Chris
Published: (2002)

Marketing communications : framework, theories and applications
by: Fill, Chris
Published: (1995)

Integrated advertising, promotion & marketing communications
by: Baack, Donald
Published: (2007)

Intergrated advertising, promotion and marketing communications
by: Clow, Kenneth E., et al.
Published: (2010)

Introduction to marketing communication : an integrated approach
by: Burnett, John , 1944-, et al.
Published: (1998)

Advertising, promotion and marketing communications

Promotion management and marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management and marketing communications
by: Shimp, Terence A., et al.
Published: (1986)

Promotion management & marketing communications
by: Shimp, Terence A.
Published: (1993)

The fundamentals of marketing
by: Russel, Edward
Published: (2010)

Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing
by: Kelly, Lois , 1955-
Published: (2007)

Advertising, promotion, and supplemental aspects of integated marketing communications
by: Shimp, Terence A.
Published: (1997)

Essentials of marketing communications
by: Blythe, Jim
Published: (2003)

Marketing : best practices
by: Ab. Aziz Latif , 1955-
Published: (2003)

Innovation in advertising and branding communication
Published: (2021)

Public relation in the marketing mix introducing vulnerability relations
Published: (1992)

Marketing practices and principles
by: Mason, Ralph E., et al.
Published: (1986)

Marketing : principles and practice
by: Allvine, Fred C.
Published: (1987)

Marketing : principles and practice
by: Adcock, Dennis
Published: (1995)

Modern marketing : principles and practice
by: Fox, Edward J., et al.
Published: (1978)

Marketing : principles and strategies
by: Schewe, Charles D. , 1942-
Published: (1987)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

Principles and practice of marketing
by: Jobber, David , 1947-
Published: (2004)

Principles of marketing research
by: Bagozzi, Richard P.
Published: (1994)

Marketing : principles and strategy
by: Mason, Joseph Barry, et al.
Published: (1987)

Marketing : principles & strategy
by: Assael, Henry
Published: (1993)

Principles of marketing
by: Kotler, Philip, et al.
Published: (1998)

Principles of marketing
by: Kurtz, David L., et al.
Published: (2006)

Principles of marketing
by: Kinnear, Thomas C. , 1943-, et al.
Published: (1986)