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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000042787 |
| 005 |
20190529093000.0 |
| 008 |
030427s2002 |
| 020 |
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|a 0415230403 ,
|c (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .V37 2002
|
| 100 |
0 |
|
|a Varey, Richard J. ,
|d 1955- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing communication :
|b principles and practice
|c Richard J. Varey
|
| 260 |
2 |
|
|a London :
|b Routledge ,
|c 2002
|
| 300 |
|
|
|a xxv, 389 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 360-377) and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 999 |
|
|
|a 1000095679
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|