Marketing communication principles and practice
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2002
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000042787 | ||
| 008 | 030427s2002 | ||
| 020 | |a 0415230403 |c (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.123 |b .V37 2002 |
| 100 | 0 | |a Varey, Richard J. |d 1955- |e author | |
| 245 | 1 | 0 | |a Marketing communication |b principles and practice |c Richard J. Varey |
| 260 | 2 | |a London |b Routledge |c 2002 | |
| 300 | |a xxv, 389 p. |b ill. |c 25 cm | ||
| 650 | 0 | |a Communication in marketing | |
| 999 | |a 1000095679 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||