Marketing communication : principles and practice
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Routledge ,
2002
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| Subjects: |
| Physical Description: | xxv, 389 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 360-377) and index |
| ISBN: | 0415230403 , |