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00000cam a2200000 7i4500 |
| 001 |
0000042772 |
| 005 |
20030426093000.0 |
| 008 |
030426s2001 |
| 020 |
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|a 0750653051
|
| 090 |
0 |
0 |
|a HF5415
|b .L26 2001
|
| 100 |
0 |
|
|a Lancaster, Geoff ,
|e author
|
| 245 |
1 |
0 |
|a Marketing fundamentals 2001-2002
|c Geoff Lancaster, Frank Withey, Ruth Ashford
|
| 260 |
2 |
|
|a Oxford :
|b Butterworth-Heinemann ,
|c 2001
|
| 300 |
|
|
|a x, 374 p. ;
|c 30 cm.
|
| 500 |
|
|
|a Published on behalf of The Chartered Institute of Marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Marketing
|x Outlines, syllabi, etc.
|
| 700 |
1 |
|
|a Ashford, Ruth ,
|e author
|
| 700 |
1 |
|
|a Withey, Frank ,
|e author
|
| 710 |
2 |
1 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1000095636
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|