Marketing fundamentals 2001-2002
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Book |
| Published: |
Oxford :
Butterworth-Heinemann ,
2001
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| Subjects: |
| Item Description: | Published on behalf of The Chartered Institute of Marketing |
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| Physical Description: | x, 374 p. ; 30 cm. |
| Bibliography: | Includes index |
| ISBN: | 0750653051 |