Marketing fundamentals 2001-2002

Bibliographic Details
Main Authors:	Lancaster, Geoff (Author), Ashford, Ruth (Author), Withey, Frank (Author)
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	Oxford Butterworth-Heinemann 2001
Subjects:	Marketing > Outlines, syllabi, etc.

Description
Physical Description:	x, 374 p. 30 cm
ISBN:	0750653051

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