APA (7th ed.) Citation

Lancaster, G., Ashford, R., & Withey, F. (2001). Marketing fundamentals 2001-2002. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Lancaster, Geoff, Ruth Ashford, and Frank Withey. Marketing Fundamentals 2001-2002. Oxford: Butterworth-Heinemann, 2001.

MLA (9th ed.) Citation

Lancaster, Geoff, et al. Marketing Fundamentals 2001-2002. Butterworth-Heinemann, 2001.