New products management

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New products management

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Bibliographic Details
Main Authors:	Crawford, C. Merle (Charles Merle) 1924-2012 (Author), Di Benedetto, C. Anthony (Author)
Format:	Book
Published:	Boston Irwin/McGraw-Hill c2000
Edition:	6th ed
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	New products > Management

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