New products management

Bibliographic Details
Main Authors: Crawford, C. Merle [ (Charles Merle)] , 1924-2012 (Author), Di Benedetto, C. Anthony (Author)
Format: Book
Published: Boston : Irwin/McGraw-Hill , c2000
Edition:6th ed
Series:The Irwin/McGraw-Hill series in marketing
Subjects:

MARC

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100 0 |a Crawford, C. Merle [  |q (Charles Merle)] ,   |d 1924-2012 ,   |e author 
245 1 0 |a New products management   |c C. Merle Crawford, C. Anthony Di Benedetto 
250 |a 6th ed 
260 2 |a Boston :   |b Irwin/McGraw-Hill ,   |c c2000 
300 |a xxv, 534 p. :   |b ill. ;   |c 24 cm. 
440 0 4 |a The Irwin/McGraw-Hill series in marketing 
504 |a Includes index 
650 0 |a New products   |x Management 
700 1 |a Di Benedetto, C. Anthony ,   |e author 
999 |a 1000092031   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus