New products management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Irwin/McGraw-Hill
c2000
|
| Edition: | 6th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxv, 534 p. ill. 24 cm |
|---|---|
| ISBN: | 0070275521 |