Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2006
|
| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- Pt. 1. Defining marketing and the marketing processes
- Pt. 2. Understanding the marketplace and consumers
- Pt. 3. Designing a customer-driven marketing strategy and marketing mix
- Pt. 4. Extending marketing