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00000cam a2200000 7i4500 |
| 001 |
0000040113 |
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20210415093000.0 |
| 008 |
080402s2006 nju eng |
| 020 |
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|a 0131469185
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| 020 |
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|a 9780131469181
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| 090 |
0 |
0 |
|a HF5415
|b .K636 2006
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
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|a 11th ed
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| 260 |
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|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall ,
|c c2006
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| 300 |
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|a xx, 651 p. ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
1 |
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|a Pt. 1. Defining marketing and the marketing processes -- Pt. 2. Understanding the marketplace and consumers -- Pt. 3. Designing a customer-driven marketing strategy and marketing mix -- Pt. 4. Extending marketing
|
| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
|
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|a 1000108622
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|