Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2006
|
| Edition: | 11th ed |
| Subjects: |
| Physical Description: | xx, 651 p. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131469185 9780131469181 |