Marketing engineering : computer-assisted marketing analysis and planning

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Marketing engineering : computer-assisted marketing analysis and planning

Bibliographic Details
Main Authors:	Lilien, Gary L. , 1946- (Author), Rangaswamy, Arvind (Author)
Format:	Book
Published:	Upper Sadldle River, N.J. : Prentice Hall , c2003
Edition:	2nd ed
Subjects:	Marketing > Data processing Marketing > Decision making > Mathematical models Marketing > Decision making > Data processing

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