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00000cam a2200000 7i4500 |
| 001 |
0000039863 |
| 005 |
20180214093000.0 |
| 020 |
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|a 0130355496
|
| 090 |
0 |
0 |
|a HF5415.125
|b .L54 2001
|
| 100 |
0 |
|
|a Lilien, Gary L. ,
|d 1946- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing engineering :
|b computer-assisted marketing analysis and planning
|c Gary L. Lilien, Arvind Rangaswamy
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Upper Sadldle River, N.J. :
|b Prentice Hall ,
|c c2003
|
| 300 |
|
|
|a xvi, 518 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Data processing
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Mathematical models
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Data processing
|
| 700 |
1 |
|
|a Rangaswamy, Arvind ,
|e author
|
| 999 |
|
|
|a 1000087617
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|