Marketing engineering : computer-assisted marketing analysis and planning
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Sadldle River, N.J. :
Prentice Hall ,
c2003
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xvi, 518 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130355496 |