Campaign planner for promotion and IMC

Bibliographic Details
Main Author:	Sayre, Shay (Author)
Format:	Book
Published:	Cincinnati, Ohio South-Western c2002
Edition:	2nd ed
Subjects:	Advertising campaigns > Problems, exercises, etc. Advertising > Problems, exercises, etc.

MARC


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100	0		\|a Sayre, Shay \|e author
245	1	0	\|a Campaign planner for promotion and IMC \|c Shay Sayre
250			\|a 2nd ed
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300			\|a iv, 172 p. \|c c2002
650		0	\|a Advertising campaigns \|v Problems, exercises, etc.
650		0	\|a Advertising \|v Problems, exercises, etc.
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