Campaign planner for promotion and IMC

Bibliographic Details
Main Author:	Sayre, Shay (Author)
Format:	Book
Published:	Cincinnati, Ohio South-Western c2002
Edition:	2nd ed
Subjects:	Advertising campaigns > Problems, exercises, etc. Advertising > Problems, exercises, etc.

Description
Physical Description:	iv, 172 p. c2002
ISBN:	0324151977

Similar Items