Understanding business marketing and purchasing : an interaction approach

Bibliographic Details
Main Author: Ford, David , 1944- (Author)
Format: Book
Published: London : Thomson Learning , c2002
Edition:3rd ed
Subjects:

MARC

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020 |a 1861527691 
090 0 0 |a HF5415.1263   |b .U63 2002 
245 0 0 |a Understanding business marketing and purchasing :   |b an interaction approach   |c edited by David Ford on behalf of the IMP Group 
250 |a 3rd ed 
260 2 |a London :   |b Thomson Learning ,   |c c2002 
300 |a xiv, 488 p. ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Industrial marketing 
650 0 |a Industrial procurement 
700 1 |a Ford, David ,   |d 1944- ,   |e author 
999 |a 1000087644   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus