The marketing plan : a handbook

Bibliographic Details
Main Author: Wood, Marian Burk (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c2002
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000039766
005 20070821093000.0
008 021119n
020 |a 0130613177 
090 0 0 |a HF5415.13   |b .W66 2002 kit 
100 0 |a Wood, Marian Burk ,   |e author 
245 1 4 |a The marketing plan :   |b a handbook   |c Marian Burk Wood 
260 2 |a Upper Saddle River, NJ :   |b Prentice Hall ,   |c c2002 
300 |a xix, 202 p. ;   |c 26 cm. +.   |e 1 computer laser optical disc (4 3/4 in.) 
504 |a Includes bibliographical references (p. 185-191) and index 
650 0 |a Marketing   |x Management   |v Handbooks, manuals, etc. 
999 |a 1000087495   |b Book   |c Reference   |e Gong Badak Campus 
999 |a 1000087496   |b CD-ROM   |c Close Access   |e Gong Badak Campus