The marketing plan : a handbook
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c2002
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| Subjects: |
| Physical Description: | xix, 202 p. ; 26 cm. +. 1 computer laser optical disc (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references (p. 185-191) and index |
| ISBN: | 0130613177 |