Marketing research an applied orientation

Bibliographic Details
Main Author: Malkotra, Naresh K. (Author)
Format: Book
Published: Upper Saddle River, NJ Prentice Hall c1999
Edition:3rd ed.
Subjects:
Description
Physical Description:xxxv, 763 p. 26 cm. + 1 computer laser optical disc (4 3/4 in.)
ISBN:0130131628