Malkotra, N. K. (1999). Marketing research: An applied orientation (3rd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationMalkotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. Upper Saddle River, NJ: Prentice Hall, 1999.
MLA (9th ed.) CitationMalkotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. Prentice Hall, 1999.
Warning: These citations may not always be 100% accurate.