Advertising principles & practice

Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall c2006
Edition:7th ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000039716
008 060522s2006 nju eng
020 |a 0131465600 
090 0 0 |a HF5823  |b .W455 2006 
100 1 |a Wells, William  |d 1926-  |e author 
245 1 0 |a Advertising  |b principles & practice  |c William Wells, Sandra Moriarty, John Burnett 
250 |a 7th ed 
260 |a Upper Saddle River, NJ  |b Pearson/Prentice Hall  |c c2006 
300 |a xxxi, 592 p.  |b col. ill.  |c 29 cm 
650 0 |a Advertising 
700 1 |a Burnett, John  |d 1944-  |e author 
700 1 |a Moriarty, Sandra E.  |q (Sandra Ernst)  |e author 
999 |a 1000111331  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus