Advertising principles & practice
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c2006
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xxxi, 592 p. col. ill. 29 cm |
|---|---|
| ISBN: | 0131465600 |