Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
c2006
|
| Edition: | 12th ed |
| Subjects: |
MARC
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| 001 | 0000039664 | ||
| 008 | 060522s2006 ohu eng | ||
| 020 | |a 0324323794 | ||
| 090 | 0 | 0 | |a HF5415 |b .K87 2006 |
| 100 | 1 | |a Kurtz, David L. |e author | |
| 245 | 1 | 0 | |a Principles of marketing |c David L. Kurtz, Louis E. Boone |
| 250 | |a 12th ed | ||
| 260 | |a Mason, OH |b Thomson/South-Western |c c2006 | ||
| 300 | |a 1 v. (various pagings) |b ill. |c 28 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Boone, Louis E. |e author | |
| 999 | |a 1000107560 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||