APA (7th ed.) Citation

Kurtz, D. L., & Boone, L. E. (2006). Principles of marketing (12th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12th ed. Mason, OH: Thomson/South-Western, 2006.

MLA (9th ed.) Citation

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12th ed. Thomson/South-Western, 2006.