Strategic marketing management for the Pacific region

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Strategic marketing management for the Pacific region

Bibliographic Details
Main Authors:	Cravens, David W. (Author), Merrilees, W. J. (William John) 1946- (Author), Walker, Rhett (Author)
Format:	Book
Published:	Sydney McGraw-Hill c 2000
Subjects:	Marketing > Pacific Region > Decision making Marketing > Pacific Region > Management Marketing > Pacific Region > Management > Case studies

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