Strategic marketing management for the Pacific region

Bibliographic Details
Main Authors: Cravens, David W. (Author), Merrilees, W. J. (William John) 1946- (Author), Walker, Rhett (Author)
Format: Book
Published: Sydney McGraw-Hill c 2000
Subjects:

MARC

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090 0 0 |a HF5415.12.P22  |b C7 2000 
100 0 |a Cravens, David W.  |e author 
245 1 0 |a Strategic marketing management for the Pacific region  |c David W. Cravens, Bill Merrilees and Rhett H. Walker 
260 2 |a Sydney  |b McGraw-Hill  |c c 2000 
300 |a xi, 468 p.  |c 24 cm 
650 0 |a Marketing  |z Pacific Region  |x Decision making 
650 0 |a Marketing  |z Pacific Region  |x Management 
650 0 |a Marketing  |z Pacific Region  |x Management  |v Case studies 
700 1 |a Merrilees, W. J.  |q (William John)  |d 1946-  |e author 
700 1 |a Walker, Rhett  |e author 
999 |a 1000084874  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus