Strategic marketing management for the Pacific region

Strategic marketing management for the Pacific region

Bibliographic Details
Main Authors: Cravens, David W. (Author), Merrilees, W. J. (William John) 1946- (Author), Walker, Rhett (Author)
Format: Book
Published: Sydney McGraw-Hill c 2000
Subjects:
Marketing > Pacific Region > Decision making
Marketing > Pacific Region > Management
Marketing > Pacific Region > Management > Case studies
Description
Physical Description:xi, 468 p. 24 cm
ISBN:0074705881

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