Marketing

Marketing

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Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl, Jr. 1941- (Author)
Format: Book
Published: Cincinnati, Ohio South-Western College Publishing c2000
Edition:5th ed
Subjects:
Marketing
Marketing > Management
Description
Physical Description:xxxiv, 773 p. ill. 28 cm
ISBN:0324006381

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